Publication
Title
Associative issue ownership as a determinant of voters' campaign attention
Author
Abstract
Campaigns raise public interest in politics and allow parties to convey their messages to voters. However, voters' exposure and attention during campaigns are biased towards parties and candidates they like. This hinders parties' ability to reach new voters. This paper theorises and empirically tests a simple way in which parties can break partisan selective attention: owning an issue. When parties own issues that are important for a voter, that voter is more likely to notice them. Using survey data collected prior to the 2009 Belgian regional elections it is shown that this effect exists independent of partisan preferences and while controlling for the absolute visibility of a party in the media. This indicates that issue ownership has an independent impact on voters' attention to campaigns. This finding shows that owning salient issues yields (potential) advantages for parties, since getting noticed is a prerequisite for conveying electoral messages and increasing electoral success.
Language
English
Source (journal)
West European politics. - London, 1978, currens
Publication
London : 2015
ISSN
0140-2382 [print]
1743-9655 [online]
Volume/pages
38:4(2015), p. 888-908
ISI
000355183000008
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
[E?say:metaLocaldata.cgzprojectinf]
Changing Patterns of Participation and Representation in Contemporary Democracies. A Comparative Research on the Relation between Citizens and State.
Publication type
Subject
Law 
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 02.07.2015
Last edited 09.11.2017
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