The role of cultural and personal characteristics in the processing of fear appeal messages

Publication

Title				The role of cultural and personal characteristics in the processing of fear appeal messages

Author				De Meulenaer, Sarah Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (book)				Creativity in a Small World : American Academy of Advertising, 2015 Global Conference, Auckland, New Zealand,

Publication				2015

Volume/pages				p. 1-12

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Subject				Sociology

Affiliation				Publications with a UAntwerp address

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Creation

21.08.2015

Last edited

17.06.2024

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