Publication
Title
The role of cultural and personal characteristics in the processing of fear appeal messages
Author
Language
English
Source (book)
Creativity in a Small World : American Academy of Advertising, 2015 Global Conference, Auckland, New Zealand,
Publication
2015
Volume/pages
p. 1-12
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 21.08.2015
Last edited 02.09.2015
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