Title
The role of cultural and personal characteristics in the processing of fear appeal messages The role of cultural and personal characteristics in the processing of fear appeal messages
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Sociology
Source (book)
Creativity in a Small World : American Academy of Advertising, 2015 Global Conference, Auckland, New Zealand,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle