Title
The role of cultural and personal characteristics in the processing of fear appeal messages
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Sociology
Source (book)
Creativity in a Small World : American Academy of Advertising, 2015 Global Conference, Auckland, New Zealand,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle