Publication
Title
Nollywood online : between the individual consumption and communal reception of Nigerian films among African diaspora
Author
Abstract
Various video-on-demand (VOD) platforms streaming Nigerian films have popped up on the Internet since 2011. These VOD platforms facilitate the consumption of Nigerian films among African diaspora. Despite an increasing academic interest for Nollywood audiences, these new modes of viewing Nigerian films online have yet to be explored. In this article, we will therefore give attention to the consumption and reception of Nigerian films on the Internet among African diaspora of Nigerian, Ghanaian and Cameroonian origin in the cities of Antwerp and Ghent, Belgium. In this study, we adopted a media ethnographic approach, including fieldwork and semi-structured in-depth interviews. Although scholars have suggested that the Internet fragments and individualizes film viewing, the results of this study show that indeed online Nigerian films are most often watched individually by the respondents, yet the reception of the films remains a social practice of shared meaning-making.
Language
English
Source (journal)
Journal of African media studies. - -
Publication
2015
ISSN
2040-199X
Volume/pages
7:3(2015), p. 301-314
ISI
000364506700004
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Art 
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 25.08.2015
Last edited 04.10.2017
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