Title
Capital stock management during a recession that freezes credit markets Capital stock management during a recession that freezes credit markets
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Amsterdam ,
Subject
Economics
Source (journal)
Journal of economic behavior and organization. - Amsterdam
Volume/pages
116(2015) , p. 1-14
ISSN
0167-2681
ISI
000358393000001
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
This paper considers the problem of how to price a conspicuous product while maintaining liquidity during a recession which both reduces demand and freezes credit markets. Reducing price would help maintain cash flow, but low prices can erode brand image and, hence, long-term sales. The paper extends earlier work of the same authors by explicitly deriving a firm's optimal cash management behavior, taking into account that a too low cash level results in bankruptcy. There are different sets of initial conditions for which qualitatively different solution trajectories are optimal. We distinguish mild and severe recessions. With mild recessions bankruptcy can be avoided for sure when the brand image is large enough. In case the recession is of intermediate strength, it can be optimal to throttle forward then back how aggressively one spends down cash reserves, with the associated state constraint alternately being non-binding, binding, non-binding, then binding in such a way that the firm ceases operation. (C) 2015 Elsevier B.V. All rights reserved.
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