Publication
Title
From a 'knowledgeable' salesman towards a 'recognizable' product? Questioning branding strategies before industrialisation (Antwerp, seventeenth to nineteenth centuries)
Author
Language
English
Source (book)
Concepts of Value in European Material Culture, 1500-1900 / Munck, De, Bert [edit.]; et al.
Source (series)
The History of Retailing and Consumption
Publication
Aldershot : Ashgate, 2015
ISBN
978-1-4724-5196-5
Volume/pages
p. 75-102
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 04.09.2015
Last edited 05.09.2015
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