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Title
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From a 'knowledgeable' salesman towards a 'recognizable' product? Questioning branding strategies before industrialisation (Antwerp, seventeenth to nineteenth centuries)
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Author
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Language
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English
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Source (book)
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Concepts of Value in European Material Culture, 1500-1900 / Munck, De, Bert [edit.]; et al.
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Source (series)
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The History of Retailing and Consumption
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Publication
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Aldershot
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Ashgate
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2015
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ISBN
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978-1-4724-5196-5
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Volume/pages
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p. 75-102
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