Title
From a 'knowledgeable' salesman towards a 'recognizable' product? Questioning branding strategies before industrialisation (Antwerp, seventeenth to nineteenth centuries) From a 'knowledgeable' salesman towards a 'recognizable' product? Questioning branding strategies before industrialisation (Antwerp, seventeenth to nineteenth centuries)
Author
Faculty/Department
Faculty of Arts. History
Publication type
bookPart
Publication
Aldershot :Ashgate, [*]
Subject
History
Source (book)
Concepts of Value in European Material Culture, 1500-1900 / Munck, De, Bert [edit.]; et al.
Source (series)
The History of Retailing and Consumption
ISBN - Hoofdstuk
978-1-4724-5196-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle