Publication
Title
The credibility of refutation in two-sided anti-drug messages
Author
Abstract
Purpose - This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue ambivalence and argument type. Design/methodology/approach - A2 x 2 x 2 between-subjects factorial experimental design (N = 853 adolescents) investigates the effect of eight anti-binge drinking and anti-marijuana messages on source and message credibility. Findings - The results show that refutation increases credibility compared to non-refutation. Additionally, a three-way interaction effect is found: credibility depends on the ambivalence of the issue and the argument type. Originality/value - First, this study clarifies the inconsistencies found in previous literature regarding (non-) refutational two-sided messages by addressing two important (and so far neglected) moderating variables. Second, we provide useful new insights for health practitioners who develop campaigns to prevent drug abuse among adolescents.
Language
English
Source (journal)
Journal of Social Marketing
Publication
2015
ISSN
2042-6763
2042-6771
Volume/pages
5:3(2015), p. 241-257
ISI
000371340100004
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 01.10.2017
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 15.09.2015
Last edited 03.09.2017
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