Publication
Title
Is this for me? How consumers respond to personalized advertising on social network sites
Author
Abstract
Language
English
Source (journal)
Journal of interactive advertising. - East Lansing, Mich.
Publication
East Lansing, Mich. : 2015
ISSN
1525-2019
Volume/pages
15:2(2015), p. 1-11
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 15.09.2015
Last edited 28.02.2018
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