|
Title
|
|
|
|
Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension?
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
14th International Marketing Trends Conference, Paris, January 23-24, 2015
| |
|
Publication
|
|
|
|
2015
| |
|
Volume/pages
|
|
|
|
p. 1-13
| |
|