Title
Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension? Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
14th International Marketing Trends Conference, Paris, January 23-24, 2015
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle