Publication
Title
Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension?
Author
Language
English
Source (book)
14th International Marketing Trends Conference, Paris, January 23-24, 2015
Publication
2015
Volume/pages
p. 1-13
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 16.09.2015
Last edited 17.09.2015
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