Title
Brand placement repetition in a fictional text : the moderating impact of brand familiarity and narrative transportation on brand attitude Brand placement repetition in a fictional text : the moderating impact of brand familiarity and narrative transportation on brand attitude
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Literature
Source (book)
Bridging the gap : 14th International Conference on Research in Advertising, ICORIA 2015, July 2-4, London
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle