Title
The perfect mix : how to place brands in television programs for optimal brand recall? The perfect mix : how to place brands in television programs for optimal brand recall?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Bridging the gap : 14th International Conference on Research in Advertising, ICORIA 2015, July 2-4, London
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle