Title
The wrap effect in a set of online reviews on intention formation and the mediating role of perceived usefulness The wrap effect in a set of online reviews on intention formation and the mediating role of perceived usefulness
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Bridging the gap : 14th International Conference on Research in Advertising, ICORIA 2015, July 2-4, London
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle