Publication
Title
The wrap effect in a set of online reviews on intention formation and the mediating role of perceived usefulness
Author
Language
English
Source (book)
Bridging the gap : 14th International Conference on Research in Advertising, ICORIA 2015, July 2-4, London
Publication
2015
Volume/pages
p. 1-10
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 16.09.2015
Last edited 17.09.2015
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