Ho.Re.Ca. : logistics and medieval structured cities : a market analysis and typology
Faculty of Applied Economics
Cham :Springer int publishing ag, 2016
Commercial transport : proceedings of the 2nd Interdiciplinary Conference on Production Logistics and Traffic 2015 / Clausen, Uwe [edit.]; et al.
University of Antwerp
This chapter examines the logistics behind Hotel-Restaurant-Café/Catering (Ho.Re.Ca.) deliveries in medieval structured cites. These cities are characterised by their sporadic growth pattern around important buildings or squares (Marshall and Garrick 2010). The objective of this chapter is twofold. In the first part, an extensive problem description is given. Originating from limited literature and data, some key words are defined and the playfield in which the main stakeholders operate is described. The main goal of this part is to structure the Ho.Re.Ca. sector in a transparent way and to make the link with the logistics and the specific types of deliveries, required by this economic sector. In the second part of this chapter, the way the main stakeholders perform their activities is examined more in depth. Hereby, the most common delivery patterns are discussed and linked with the physical characteristics of specific goods for which they demand for their daily services. In addition, this chapter investigates both the behaviour and the expectations of the main stakeholders more in depth and in close relation with their operational practices. This research results in four distinctive market typologies and a list of decisive variables which characterise Ho.Re.Ca. specific deliveries, such as high service level, volume and product quality.