Publication
Title
Usage-related variation in the referential range of blue in marketing context
Author
Abstract
The paper explores language-internal variation in the referential meaning of the lexical form blue. Taking a usage-based cognitive approach, we analyze the referential range of blue in several marketing contexts from a semasiological and an onomasiological perspective. The study develops an interdisciplinary method that combines frequency analysis with mapping of the referent distributions in the three-dimensional CIELab color space. It is argued that the observed referential variation in blue is influenced by usage-related factors such as availability of the referents, diversity of color naming strategies and onomasiological competition between lexical forms in the individual product categories.
Language
English
Source (journal)
Functions of language. - Amsterdam
Publication
Amsterdam : 2015
ISSN
0929-998X
Volume/pages
22:1(2015), p. 20-43
ISI
000360240200002
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 05.10.2015
Last edited 15.06.2017
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