|
Title
|
|
|
|
Usage-related variation in the referential range of blue in marketing context
|
|
|
Author
|
|
|
|
|
|
|
Abstract
|
|
|
|
| The paper explores language-internal variation in the referential meaning of the lexical form blue. Taking a usage-based cognitive approach, we analyze the referential range of blue in several marketing contexts from a semasiological and an onomasiological perspective. The study develops an interdisciplinary method that combines frequency analysis with mapping of the referent distributions in the three-dimensional CIELab color space. It is argued that the observed referential variation in blue is influenced by usage-related factors such as availability of the referents, diversity of color naming strategies and onomasiological competition between lexical forms in the individual product categories. |
|
|
|
Language
|
|
|
|
English
|
|
|
Source (journal)
|
|
|
|
Functions of language. - Amsterdam, 1994, currens
|
|
|
Publication
|
|
|
|
Amsterdam
:
2015
|
|
|
ISSN
|
|
|
|
0929-998X
[print]
1569-9765
[online]
|
|
|
DOI
|
|
|
|
10.1075/FOL.22.1.02ANI
|
|
|
Volume/pages
|
|
|
|
22
:1
(2015)
, p. 20-43
|
|
|
ISI
|
|
|
|
000360240200002
|
|
|
Full text (Publisher's DOI)
|
|
|
|
|
|
|
Full text (publisher's version - intranet only)
|
|
|
|
|
|