Title
Usage-related variation in the referential range of blue in marketing context Usage-related variation in the referential range of blue in marketing context
Author
Faculty/Department
Faculty of Arts. Linguistics and Literature
Publication type
article
Publication
Amsterdam ,
Subject
Linguistics
Source (journal)
Functions of language. - Amsterdam
Volume/pages
22(2015) :1 , p. 20-43
ISSN
0929-998X
ISI
000360240200002
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
The paper explores language-internal variation in the referential meaning of the lexical form blue. Taking a usage-based cognitive approach, we analyze the referential range of blue in several marketing contexts from a semasiological and an onomasiological perspective. The study develops an interdisciplinary method that combines frequency analysis with mapping of the referent distributions in the three-dimensional CIELab color space. It is argued that the observed referential variation in blue is influenced by usage-related factors such as availability of the referents, diversity of color naming strategies and onomasiological competition between lexical forms in the individual product categories.
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