Publication
Title
Which cues cause consumers to perceive brands as more global? A conjoint analysis
Author
Abstract
Language
English
Source (journal)
International marketing review. - London, 1983, currens
Publication
London : 2015
ISSN
0265-1335
Volume/pages
32:6(2015), p. 606-626
ISI
000370001700001
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 13.11.2015
Last edited 13.06.2018
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