Publication
Title
Mixed-media modeling may help optimize campaign recognition and brand interest
Author
Abstract
Language
English
Source (journal)
Journal of advertising research / Advertising Research Foundation [New York] - New York, N.Y., 1960, currens
Publication
New York, N.Y. : 2015
ISSN
0021-8499
1740-1909 [online]
Volume/pages
55:4(2015), p. 443-457
ISI
000366435900011
Full text (Publisher's DOI)
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 05.01.2016
Last edited 19.05.2018
To cite this reference