Title
The forgotten actor in media ownership debates : audiences and their knowledge of media ownership in Flanders
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
München ,
Subject
Mass communications
Source (journal)
Communications : the European journal of communication research. - München, 1976, currens
Volume/pages
41(2016) :1 , p. 99-109
ISSN
0341-2059
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
The characteristics and scope of media concentration are of great concern to media and communication studies, especially in relation to media diversity and pluralism, considered key in democratic societies. However, to date, there have been few analyses of audiences knowledge of media ownership. This contribution explores the knowledge of media ownership structures and how it relates to media use and socio-demographics amongst a representative online sample of the Flemish population (N=1100). Findings reveal limited knowledge of ownership structures, with significant differences relating to gender, age, education and media consumption. The implications hereof are discussed from a perspective of democratic citizenship, political economy studies, media literacy studies and media literacy programmes, and result in a call for more research into this specific area.
Full text (open access)
https://repository.uantwerpen.be/docman/irua/294ca7/130138_2017_01_14.pdf
E-info
https://repository.uantwerpen.be/docman/iruaauth/66d89c/130138.pdf
Handle