Publication
Title
De effectiviteit van provocerende reclame
Author
De Pelsmacker, P.
van den Bergh, Joeri
Language
Dutch
Source (series)
Working paper / Universiteit Gent. Research Center voor Marketing Communicatie , 1995:1
Publication
Gent
:
Vlerick School voor Management
,
1995
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
MA3 Book as author
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/130170151162165141