Title
De effectiviteit van provocerende reclame De effectiviteit van provocerende reclame
Author
Faculty/Department
Faculty of Applied Economics
Publication type
book
Publication
Gent :Vlerick School voor Management, [*]
Source (series)
Working paper / Universiteit Gent. Research Center voor Marketing Communicatie , 1995:1
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle