Title
The communication effects of provocation in print advertising campaigns The communication effects of provocation in print advertising campaigns
Author
Faculty/Department
Faculty of Applied Economics
Publication type
book
Publication
Gent :Vlerick School voor Management, [*]
Source (series)
Working paper / Universiteit Gent. Research Center voor Marketing Communicatie , 1995:2
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle