Title
The communication effects of warmth, eroticism and humour in alcohol advertisements The communication effects of warmth, eroticism and humour in alcohol advertisements
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerpen :RUCA, [*]
Source (series)
Working paper / RUCA , 1995:7
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle