The communication effects of warmth, eroticism and humour in alcohol advertisements

Publication

Title				The communication effects of warmth, eroticism and humour in alcohol advertisements

Author				De Pelsmacker, P. Geuens, M.

Language				English

Source (series)				Working paper / RUCA , 1995:7

Publication				Antwerpen : RUCA , 1995

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group
Publication type				Minutes and reports

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

04.03.2024

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