Title
Feelings evoked by warmth, eroticism and humour in alcohol advertisementsFeelings evoked by warmth, eroticism and humour in alcohol advertisements
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Faculteit Toegepaste Economische Wetenschappen
Publication type
report
Publication
Antwerpen :RUCA, [*]
Source (series)
Working paper / RUCA , 1995:8
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle