Title
Children's processing of new advertising formats : how to improve children's dispositional and situational advertising literacy? Children's processing of new advertising formats : how to improve children's dispositional and situational advertising literacy?
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
S.l. , [*]
Subject
Mass communications
Source (book)
ECREA TWG Advertising Research, Madrid, 2015
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle