Children's processing of new advertising formats : how to improve children's dispositional and situational advertising literacy?

Publication

Title				Children's processing of new advertising formats : how to improve children's dispositional and situational advertising literacy?

Author				Hudders, Liselot De Pauw, Pieter Cauberghe, Verolien Panic, Katarina Zarouali, Brahim De Wolf, Ralf

Language				English

Source (book)				ECREA TWG Advertising Research, Madrid, 2015

Publication				S.l. : 2015

UAntwerpen

Faculty/Department				Faculty of Business and Economics Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)

Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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Creation

22.01.2016

Last edited

17.06.2024

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