Title
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
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Author
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Abstract
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This study investigates children's persuasion knowledge towards an advergame. Based on the theory of limited capacity and the PAD dimensions of emotions (i.e. pleasure, arousal and dominance), we propose a model in which persuasion knowledge is associated with game flow, and in which game flow is subsequently related to self-reported player emotions. To test this model, 200 respondents between 7 and 12 years old were asked to play an advergame and to complete a survey addressing self-reported emotions, persuasion knowledge and game flow. Structural equation modelling partially confirms our model. Both managerial and ethical implications are discussed in the paper. |
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Language
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English
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Source (journal)
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Journal of consumer behaviour. - Chichester
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Publication
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Chichester
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2016
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ISSN
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1472-0817
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DOI
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10.1002/CB.1529
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Volume/pages
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15
:1
(2016)
, p. 38-47
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ISI
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000368232700004
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Full text (Publisher's DOI)
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Full text (open access)
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Full text (publisher's version - intranet only)
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