Publication
Title
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Author
Abstract
This study investigates children's persuasion knowledge towards an advergame. Based on the theory of limited capacity and the PAD dimensions of emotions (i.e. pleasure, arousal and dominance), we propose a model in which persuasion knowledge is associated with game flow, and in which game flow is subsequently related to self-reported player emotions. To test this model, 200 respondents between 7 and 12 years old were asked to play an advergame and to complete a survey addressing self-reported emotions, persuasion knowledge and game flow. Structural equation modelling partially confirms our model. Both managerial and ethical implications are discussed in the paper.
Language
English
Source (journal)
Journal of consumer behaviour. - Chichester
Publication
Chichester : 2016
ISSN
1472-0817
Volume/pages
15:1(2016), p. 38-47
ISI
000368232700004
Full text (Publishers DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 01.02.2018
Full text (publishers version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 25.01.2016
Last edited 15.05.2017
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