Title
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame playGo with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Faculty of Social Sciences. Sociology
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
article
Publication
Chichester,
Subject
Sociology
Economics
Mass communications
Source (journal)
Journal of consumer behaviour. - Chichester
Volume/pages
15(2016):1, p. 38-47
ISSN
1472-0817
ISI
000368232700004
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
This study investigates children's persuasion knowledge towards an advergame. Based on the theory of limited capacity and the PAD dimensions of emotions (i.e. pleasure, arousal and dominance), we propose a model in which persuasion knowledge is associated with game flow, and in which game flow is subsequently related to self-reported player emotions. To test this model, 200 respondents between 7 and 12 years old were asked to play an advergame and to complete a survey addressing self-reported emotions, persuasion knowledge and game flow. Structural equation modelling partially confirms our model. Both managerial and ethical implications are discussed in the paper.
E-info
https://repository.uantwerpen.be/docman/iruaauth/b5a56b/130482.pdf
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000368232700004&DestLinkType=RelatedRecords&DestApp=ALL_WOS&UsrCustomerID=ef845e08c439e550330acc77c7d2d848
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000368232700004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=ef845e08c439e550330acc77c7d2d848
Handle