Design and validation of models for media mix investment optimization

Publication

Title				Design and validation of models for media mix investment optimization

Author				Aleksandrovs, Leonids

Language				English

Publication				Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen , 2016

Volume/pages				138 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				Doctoral thesis

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

10.03.2016

Last edited

07.10.2022

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