Title
Design and validation of models for media mix investment optimization Design and validation of models for media mix investment optimization
Author
Faculty/Department
Faculty of Applied Economics
Publication type
doctoralThesis
Publication
Antwerpen :Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, [*]
Subject
Economics
Volume/pages
138 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle