Publication
Title
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser funded program
Author
Language
English
Source (book)
Engaging consumers through branded entertainment and convergent media / Marti Parreno, Jose. - Hershey, Pa, 2015
Source (series)
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Hershey, Pa; 2015: 1
Publication
Hershey, Pa. : Business Science Reference, 2015
ISSN
2327-5502
Volume/pages
p. 189-200
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.03.2016
Last edited 17.03.2016
To cite this reference