Publication
Title
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Author
Abstract
Language
English
Source (journal)
International journal of advertising. - London
Publication
London : 2017
ISSN
0265-0487
1759-3948 [online]
Volume/pages
36:2(2017), p. 293-313
ISI
000395064600006
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 11.03.2016
Last edited 26.11.2018
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