Publication
Title
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Author
Abstract
Language
English
Source (journal)
International journal of advertising. - London
Publication
London : 2017
ISSN
0265-0487
1759-3948 [online]
Volume/pages
36:4(2017), p. 520-541
ISI
000401531800003
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 10.05.2016
Last edited 02.10.2018
To cite this reference