Title
The effect of evoked feelings and cognitions, parent brand fit, experiences and brand personality on the adoption intention of branded electric cars for early and late adopter segments The effect of evoked feelings and cognitions, parent brand fit, experiences and brand personality on the adoption intention of branded electric cars for early and late adopter segments
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Wiesbaden :Springer, [*]
Subject
Economics
Source (book)
The digital, the classic, the subtle, and the alternative. - Wiesbaden, 2016
Source (series)
Advances in advertising research. - Wiesbaden; 6
ISBN
978-3-658-10557-0
978-3-658-10558-7
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle