Publication
Title
The effect of evoked feelings and cognitions, parent brand fit, experiences and brand personality on the adoption intention of branded electric cars for early and late adopter segments
Author
Language
English
Source (book)
The digital, the classic, the subtle, and the alternative. - Wiesbaden, 2016
Source (series)
Advances in advertising research. - Wiesbaden; 6
Publication
Wiesbaden : Springer, 2016
ISBN
978-3-658-10557-0 [hbk]
978-3-658-10558-7 [eBook]
Volume/pages
p. 395-406
IR - Boek naar hoofdstuk
UAntwerpen
Faculty/Department
Research group
Project info
An investigation into the cross-cultural differences in the adoption process of electric cars
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 11.05.2016
Last edited 04.09.2018
To cite this reference