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Title
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The effect of evoked feelings and cognitions, parent brand fit, experiences and brand personality on the adoption intention of branded electric cars for early and late adopter segments
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Author
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Language
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English
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Source (book)
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The digital, the classic, the subtle, and the alternative. - Wiesbaden, 2016
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Source (series)
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Advances in advertising research. - Wiesbaden; 6
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Publication
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Wiesbaden
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Springer
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2016
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ISBN
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978-3-658-10557-0
[hbk]
978-3-658-10558-7
[eBook]
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Volume/pages
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p. 395-406
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