Publication
Title
The effect of evoked feelings and cognitions, parent brand fit, experiences and brand personality on the adoption intention of branded electric cars for early and late adopter segments
Author
Language
English
Source (book)
The digital, the classic, the subtle, and the alternative. - Wiesbaden, 2016
Source (series)
Advances in advertising research. - Wiesbaden; 6
Publication
Wiesbaden : Springer, 2016
ISBN
978-3-658-10557-0 [hbk]
978-3-658-10558-7 [eBook]
Volume/pages
p. 395-406
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.05.2016
Last edited 13.05.2016
To cite this reference