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Title
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The immediate and delayed effect of an advertiser funded program on consumers brand attitudes: a field study
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Author
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Language
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English
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Source (book)
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Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative / Verlegh, P. [edit.]; et al.
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Publication
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Springer
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2016
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ISBN
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978-3-658-10557-0
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Volume/pages
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p. 229-240
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