Title
The immediate and delayed effect of an advertiser funded program on consumers brand attitudes: a field study
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Springer, [*]
Subject
Economics
Source (book)
Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative / Verlegh, P. [edit.]; et al.
ISBN - Hoofdstuk
978-3-658-10557-0
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle