Publication
Title
The immediate and delayed effect of an advertiser funded program on consumers brand attitudes: a field study
Author
Language
English
Source (book)
Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative / Verlegh, P. [edit.]; et al.
Publication
Springer, 2016
ISBN
978-3-658-10557-0
Volume/pages
p. 229-240
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.05.2016
Last edited 13.05.2016
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