Title
An examination of the current usage of probability markers in print advertising : a content analysis of Belgian ads An examination of the current usage of probability markers in print advertising : a content analysis of Belgian ads
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Wiesbaden :Springer, [*]
Subject
Mass communications
Source (book)
The digital, the classic, the subtle, and the alternative. - Wiesbaden, 2016
Source (series)
Advances in advertising research. - Wiesbaden; 6
ISBN
978-3-658-10557-0
978-3-658-10558-7
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Handle