Publication
Title
An examination of the current usage of probability markers in print advertising : a content analysis of Belgian ads
Author
Language
English
Source (book)
The digital, the classic, the subtle, and the alternative. - Wiesbaden, 2016
Source (series)
Advances in advertising research. - Wiesbaden; 6
Publication
Wiesbaden : Springer, 2016
ISBN
978-3-658-10557-0 [hbk]
978-3-658-10558-7 [eBook]
Volume/pages
p. 163-177
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.05.2016
Last edited 22.11.2016
To cite this reference