Title
Advertising in new formats and media : current research and implications for marketers Advertising in new formats and media : current research and implications for marketers
Editor
De Pelsmacker, Patrick
Faculty/Department
Faculty of Applied Economics
Publication type
book
Publication
London :Emerald, [*]
Subject
Economics
Mass communications
Volume/pages
432 p.,
ISBN
978-1-78560-313-6
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle