Advertising in new formats and media : current research and implications for marketers

Publication

Title				Advertising in new formats and media : current research and implications for marketers

Author				De Pelsmacker, Patrick [edit.]

Language				English

Publication				London : Emerald , 2016

ISBN				978-1-78560-313-6

Volume/pages				432 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				ME1 Book as editor or co-editor

Subject				Economics Mass communications

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

12.05.2016

Last edited

07.10.2022

To cite this reference