Publication
Title
Does the context really matter, and for whom? Explaining the effects of program liking for an advertiser funded program
Author
Language
English
Source (book)
Advertising in new formats and media : current research and implications for marketers / Pelsmaecker, De, Patrick [edit.]
Publication
London : Emerald, 2016
ISBN
978-1-78560-313-6
Volume/pages
p. 291-306
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 12.05.2016
Last edited 19.07.2016
To cite this reference