Title
Cross-cultural differences in consumer responses to marketing communications and branding
Author
Faculty/Department
Faculty of Applied Economics
Publication type
doctoralThesis
Publication
Antwerpen :Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, [*]
Subject
Economics
Volume/pages
235 p., ill.
ISBN
978-90-8994-141-1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Full text (open access)
https://repository.uantwerpen.be/docman/irua/56681d/133394.pdf
Handle