Publication
Title
Cross-cultural differences in consumer responses to marketing communications and branding
Author
Language
English
Publication
Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, 2016
Volume/pages
235 p. : ill.
Number
978-90-8994-141-1
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 13.05.2016
Last edited 18.05.2016
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