Cross-cultural differences in consumer responses to marketing communications and branding

Publication

Title

Author

Language

English

Publication

Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen , 2016

ISBN

978-90-8994-141-1

Volume/pages

235 p. : ill.

Full text (open access)

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				Doctoral thesis

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

13.05.2016

Last edited

07.10.2022

To cite this reference