Title
Recall and recognition of in-game advertising : the impact of game control Recall and recognition of in-game advertising : the impact of game control
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
:, [*]
Subject
Mass communications
Source (book)
ICA Conference 2014, May 22-26, Seattle, Washington
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle