Recall and recognition of in-game advertising : the impact of game control

Publication

Title				Recall and recognition of in-game advertising : the impact of game control

Author				Herrewijn, L. Poels, K.

Language				English

Source (book)				ICA Conference 2014, May 22-26, Seattle, Washington

Publication				Place of publication unknown : publisher unknown , 2014

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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Creation

27.06.2016

Last edited

07.10.2022

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