Publication
Title
Getting involved with in-game advertising : the impact of game story and interactivity on in-game advertising effectiveness
Author
Language
English
Source (book)
ICORIA 2014, June 26-28, Amsterdam, the Netherlands
Publication
Place of publication unknown : publisher unknown, 2014
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 27.06.2016
Last edited 28.06.2016
To cite this reference