Title
Getting involved with in-game advertising : the impact of game story and interactivity on in-game advertising effectiveness Getting involved with in-game advertising : the impact of game story and interactivity on in-game advertising effectiveness
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
:, [*]
Subject
Mass communications
Source (book)
ICORIA 2014, June 26-28, Amsterdam, the Netherlands
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle