Publication
Title
When and why is perceived congruity important for in-game advertising in fantasy games?
Author
Abstract
Language
English
Source (journal)
Computers in human behavior. - Elmsford, N.Y.
Publication
Elmsford, N.Y. : 2016
ISSN
0747-5632
Volume/pages
64(2016), p. 871-880
ISI
000384775200085
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 13.08.2018
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 23.08.2016
Last edited 16.05.2018
To cite this reference