Publication
Title
The first one wins : distilling the primacy effect
Author
Abstract
Research has shown that in proportional, flexible list systems, ballot list position influences electoral success. In this paper we investigate to what extent this is due to the primacy effect, a psychological bias towards the first option in a list. We also examine alternative explanations such as the electoral beneficial traits these candidates share and extra media coverage they receive. Using data from the 2014 Belgian elections, we find that candidates with higher ballot list positions indeed score better because they have more political experience and receive more media attention. We also find strong evidence for the primacy effect which is caused by a confirmation bias as well as ballot list position being the easiest heuristic for voters.
Language
English
Source (journal)
Electoral studies. - Guildford
Publication
Guildford : 2016
ISSN
0261-3794
Volume/pages
44(2016), p. 245-254
ISI
000390180200024
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 01.12.2019
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Law 
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 13.09.2016
Last edited 22.07.2017
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