Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions

Title				Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions

Author				Vanwesenbeeck, Ini

Language				English

Publication				Antwerpen : Universiteit Antwerpen, Faculteit Sociale Wetenschappen, Departement Communicatiewetenschappen , 2016

Volume/pages				224 p.

Note				Title varies: Embedded online adverstising targeting children and young-adolescents : investigating advertising literacy and its associated factors

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type				Doctoral thesis

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

Identifier

Creation

26.09.2016

Last edited

07.10.2022

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