Title
Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentionsEmbedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
doctoralThesis
Publication
Antwerpen :Universiteit Antwerpen, Faculteit Sociale Wetenschappen, Departement Communicatiewetenschappen, [*]
Subject
Mass communications
Volume/pages
224 p.
1
Title varies
Embedded online adverstising targeting children and young-adolescents : investigating advertising literacy and its associated factors
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle