Title
How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Marketing in the age of data : EMAC2016, May 24-27, 2016, Oslo, Norway
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle