Publication
Title
How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay
Author
Language
English
Source (book)
Marketing in the age of data : EMAC2016, May 24-27, 2016, Oslo, Norway
Publication
2016
Volume/pages
p. 1-7
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 27.09.2016
Last edited 20.10.2016
To cite this reference