What strikes the responsive chord? The effects of framing qualities on frame resonance amongst protest participants
Faculty of Applied Economics
Faculty of Social Sciences. Political Sciences
San Diego, Calif.
Mobilization. - San Diego, Calif., 1996, currens
, p. 341-360
University of Antwerp
This study analyzes the extent to which collective action frames with certain qualities resonate with protesters. It goes beyond previous research on frame resonance by directly examining the frames that demonstrators use to motivate their participation and by comparing them with the frames of social movement organizations. The data consist of protest surveys from more than 5,000 participants in twenty-nine street demonstrations on various issues in three countriesBelgium, the Netherlands, and the United Kingdom. Results show that frames that appeal to people's everyday experiences resonate more than abstract or technical frames do. Also, resonance is higher when blame for the issue is put on a specific person or organization than when intangible forces or causes are held responsible. A comparison of two Dutch student demonstrations illustrates the results. These events were similar in most aspects but differed in framing and the extent to which protesters aligned with the organizers' frames.