Publication
Title
A vignette study on the evaluation of advertisements on Facebook in terms of tolerance, situational privacy concern, intrusiveness and attitude towards the ad
Author
Language
English
Source (book)
Etmaal van de Communicatiewetenschap, Amsterdam, Nederland, 3 en 4 februari 2016
Publication
S.l. : 2016
UAntwerpen
Faculty/Department
Research group
Project info
Personalised advertising on social networking sites: the interplay between advertising effectiveness and the user's privacy concern.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation 12.10.2016
Last edited 07.10.2022
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