What is it and how did it get here? Factors related to advertising place and the use of personal data influencing user acceptance of Facebook ads

Title				What is it and how did it get here? Factors related to advertising place and the use of personal data influencing user acceptance of Facebook ads

Author				Van den Broeck, Evert Poels, Karolien Walrave, Michel

Language				English

Source (book)				Social Media & Society Conference, Londen, United Kingdom, 11-13 July 2016

Publication				S.l. : 2016

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Project info				Personalised advertising on social networking sites: the interplay between advertising effectiveness and the user's privacy concern.
Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

Identifier

Creation

12.10.2016

Last edited

07.10.2022

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