Publication
Title
Exploring player responses towards in-game advertising : the impact of interactivity
Author
Language
English
Source (book)
Digital advertising : theory and research / Rodgers, Shelly; Thorson, Esther
Publication
Routledge, 2017
ISBN
978-1-138-65442-6
Edition
3 ed.
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 13.10.2016
Last edited 30.11.2016
To cite this reference