Title
Exploring player responses towards in-game advertising : the impact of interactivity Exploring player responses towards in-game advertising : the impact of interactivity
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
bookPart
Publication
Routledge, [*]
Subject
Mass communications
Source (book)
Digital advertising : theory and research / Rodgers, Shelly; Thorson, Esther
ISBN - Hoofdstuk
978-1-138-65442-6
Edition
3 ed.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle