Publication
Title
The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness
Author
Language
English
Source (book)
Advertising in new formats and media / Pelsmacker, De, P.
Publication
Emerald Group Publishing, 2016
ISBN
978-1-78560-313-6
Volume/pages
p. 307-335
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 13.10.2016
Last edited 30.03.2018
To cite this reference