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Title
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The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness
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Author
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Language
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English
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Source (book)
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Advertising in new formats and media / Pelsmacker, De, P.
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Publication
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Emerald Group Publishing
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2016
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ISBN
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978-1-78560-313-6
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Volume/pages
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p. 307-335
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