Publication
Title
The impact of message valence, tone of voice and service type on consumer responses to eWOM on Facebook
Author
Language
English
Source (book)
ICORIA 2016 : 15th International Conference on Research in Advertising, June 30 - July 2, 2016, Ljubljana, Slovenia
Publication
2016
Volume/pages
p. 1-13
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 29.10.2016
Last edited 30.10.2016
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