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Title
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The impact of message valence, tone of voice and service type on consumer responses to eWOM on Facebook
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Author
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Language
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English
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Source (book)
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ICORIA 2016 : 15th International Conference on Research in Advertising, June 30 - July 2, 2016, Ljubljana, Slovenia
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Publication
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2016
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Volume/pages
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p. 1-13
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