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Title
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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Author
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Language
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English
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Source (journal)
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The journal of advertising. - Clemson, S.C., 1972, currens
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Publication
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Clemson, S.C.
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2017
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ISSN
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0091-3367
[print]
1557-7805
[online]
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DOI
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10.1080/00913367.2016.1269303
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Volume/pages
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(2017)
, p. 333-349
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ISI
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000400028600008
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Full text (Publisher's DOI)
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Full text (open access)
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