Publication
Title
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Author
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2017
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
(2017), p. 333-349
ISI
000400028600008
Full text (Publisher's DOI)
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 23.01.2017
Last edited 15.10.2018
To cite this reference