Publication
Title
Brands in books : the effects of brand placement in written narratives
Author
Language
English
Publication
Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, 2017
Volume/pages
244 p.
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 28.02.2017
Last edited 01.03.2017
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