Brands in books : the effects of brand placement in written narratives

Publication

Title

Author

Language

English

Publication

Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen , 2017

Volume/pages

244 p.

Full text (open access)

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				Brand placement effectiveness: Towards an integrative framework.
Publication type				Doctoral thesis

Subject				Economics Mass communications

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

28.02.2017

Last edited

07.10.2022

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