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Title
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Consumers' motivation for lurking and posting in brand communities on social network sites
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Author
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Language
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English
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Source (book)
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Digital advertising : theory and research / Rodgers, Shelly [edit.]
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Publication
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London
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Routledge
,
2017
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ISBN
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978-1-138-65442-6
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Volume/pages
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p. 207-221
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Edition
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3 ed.
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