Publication
Title
Consumers' motivation for lurking and posting in brand communities on social network sites
Author
Language
English
Source (book)
Digital advertising : theory and research / Rodgers, Shelly [edit.]
Publication
London : Routledge, 2017
ISBN
978-1-138-65442-6
Volume/pages
p. 207-221
Edition
3 ed.
UAntwerpen
Faculty/Department
Research group
Project info
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 20.03.2017
Last edited 06.09.2017
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