Publication
Title
A factorial survey study on the influence of advertising place and the use of personal data on user acceptance of Facebook ads
Author
Abstract
Language
English
Source (journal)
American behavioral scientist. - Newbury Park, Calif.
Publication
Newbury Park, Calif. : 2017
ISSN
0002-7642
Volume/pages
61:7(2017), p. 653-671
ISI
000407617700002
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Project info
Personalised advertising on social networking sites: the interplay between advertising effectiveness and the user's privacy concern.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 03.07.2017
Last edited 28.09.2018
To cite this reference