Title
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Engaging the audience in a digitised television production process : a "hierarchy of influences" approach
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Author
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Abstract
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This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the hierarchy of influences model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media. |
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Language
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English
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Source (journal)
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Journalism practice. - Abingdon, 2007, currens
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Publication
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Abingdon
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Routledge
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2018
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ISSN
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1751-2786
[print]
1751-2794
[online]
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DOI
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10.1080/17512786.2017.1343093
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Volume/pages
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12
:7
(2018)
, p. 901-917
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ISI
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000440612000007
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Full text (Publisher's DOI)
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Full text (open access)
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Full text (publisher's version - intranet only)
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