Publication
Title
Advertising and quality-dependent word-of-mouth in a contagion sales model
Author
Abstract
Language
English
Source (journal)
Journal of optimization theory and applications. - New York, N.Y.
Publication
New York, N.Y. : 2016
ISSN
0022-3239
Volume/pages
170:1(2016), p. 323-342
ISI
000378842100019
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Project info
Implications of real options analysis for industrial organization and competition policy.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 16.08.2017
Last edited 07.08.2018
To cite this reference